Sportswear behemoth New Balance has just hired Cameron Brink, a female basketball star, as its first ever player.
Brink, a senior at Stanford University, is known for winning the 2023 FIBA 33 World Cup and being named the WBCA Defensive Player of the Year.
She's certainly a rising talent with four straight All-American accolades.Beyond the court, Brink's relationship with New Balance will be more extensive.
She will appear in campaigns spanning from high performance to lifestyle, working with designers to sway choices about footwear and clothing.
The small forward for the American basketball team said, "I am delighted and thrilled to work with New Balance.
I am excited to go on this adventure with them because of their capacity to inspire athletes, which completely matches with my own ideals.
I hope we motivate athletes everywhere to obstinately pursue their goals.
"We are thrilled to welcome Cameron as the first female basketball player to join the New Balance family," continued Naveen Lokesh, Head of Basketball Sports Marketing.